In preparing for my presentation to MPE later this month, I’ve been analysing the European Central Bank data on card payments. It’s a remarkably useful source. Here’s one striking graph I’ve pulled together.
The graph shows the average number of transactions per card in each EU members state along the X axis and the average number of transactions per point of sale payment terminal along the Y axis. The size of the bubbles indicates the relative value of total of all payment card transactions in each country.Even though payment cards have been available for decades, consumer take-up varies significantly across the EU. The Nordics (top right) are keenest on electronic money, the balkans (bottom left) the least excited. Notable outliers are the Netherlands and Germany.