Zapp snaps up Asda and Sainsbury’s for mobile payment: analysis

While this news is very welcome, it’s emphatically not the big announcement we’ve been waiting for.

Retailers have been rightly keen on Zapp from the outset but their enthusiasm is only half the story. Zapp works by pinging transactions into your mobile banking app for approval. This requires a pretty sophisticated level of IT integration between Zapp, the payment service providers and the banks.

We’ve heard warm words from the banks yet we’re still waiting for any of them to commit publicly to a deadline. The banks’ development queues are full to bursting and Zapp is competing with many other priorities including V.me and Apple Pay. Zapp deserves to succeed but I’ll be happier once I’ve seen a firm launch date.

Cross-posted from Essential Retail

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